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The History of Political Clothing: From Protest to Personal Style

Posted on November 25 2024

feminist blog post about the history of political clothing

Fashion has always been a way to express individuality, but it has also been a powerful tool for protest and social change. Political clothing, like feminist t-shirts, "dump him" shirts, and pride t-shirts, has a rich history of making bold statements. These garments transform everyday people into walking billboards for their beliefs, sparking conversations, inspiring movements, and challenging societal norms. Let’s dive into the history of political clothing and see how it’s evolved into a staple of activism and self-expression.


Early Roots of Political Clothing

Political clothing has its roots in the suffragette movement of the late 19th and early 20th centuries. Women advocating for the right to vote wore white dresses to symbolize purity and equality. Paired with sashes and pins emblazoned with slogans like "Votes for Women," their outfits became synonymous with their cause. This marked one of the first times clothing was deliberately used to amplify a political message.

Around the same time, labor movements also adopted wearable activism. Workers in strikes and protests often wore buttons or armbands displaying union slogans. These small but impactful accessories helped unify protesters and amplify their demands.


The 1960s: A Revolution in Style and Substance

The 1960s were a turning point for political clothing, coinciding with major social revolutions. The civil rights movement brought T-shirts bearing messages like "I Am a Man" or "Freedom Now." These shirts not only unified protesters but also sent strong messages to the broader public, demanding dignity and equality.

The feminist movement of the era also made waves. Women advocating for gender equality wore clothing with bold slogans that challenged societal norms. One notable example was the iconic "Women’s Liberation" T-shirts, often seen during protests for reproductive rights and workplace equality.


Feminist T-Shirts: Wearing Your Beliefs on Your Sleeve

Feminist t-shirts have become an enduring symbol of the movement, evolving alongside the fight for gender equality. In the 1970s, feminist icons like Gloria Steinem and Betty Friedan were frequently seen in simple shirts with messages like "Sisterhood is Powerful."

Today, feminist t-shirts are more varied and creative than ever. From "Bored Of The Patriarchy" to "If It Isn't Intersectional It Isn't Feminism," these shirts are not just fashion statements—they’re rallying cries. Modern feminist apparel often uses humor and wit, with slogans like "Dump Him" and "Men Are Not the Target Audience," to challenge outdated stereotypes and highlight issues like emotional labor, reproductive rights, and the wage gap.

Feminist shirts are also integral to intersectional feminism, which emphasizes how overlapping identities like race, sexuality, and class impact experiences of discrimination. For example, shirts with phrases like "Abortion is Healthcare" or "Deport Fascists" reflect the growing awareness of diverse feminist issues.


Pride T-Shirts: Celebrating LGBTQIA+ Identity

The LGBTQIA+ community has long used clothing to advocate for visibility and equality. The first Pride marches in the 1970s were filled with colorful outfits and homemade signs. Soon after, pride t-shirts became a staple of the movement.

The rainbow flag, designed by Gilbert Baker in 1978, became a universal symbol of LGBTQIA+ pride and frequently appeared on shirts. These designs celebrated love and identity while also challenging the discrimination faced by the queer community.

In recent years, pride t-shirts have become even more inclusive, celebrating intersectionality within the LGBTQIA+ community. Slogans like "Queer Vibes Only" and "Christ Loves Queers" amplify specific issues within the movement, creating space for everyone under the LGBTQIA+ umbrella. Pride t-shirts are now worn year-round, reminding the world that LGBTQIA+ rights aren’t just a once-a-year concern.


Dump Him Shirts: Feminism Meets Humor

The "dump him" shirt is a cheeky yet powerful example of feminist clothing. While it might seem light-hearted at first glance, its message speaks to deeper issues of emotional labor, toxic relationships, and societal expectations placed on women.

This trend gained popularity on social media, where feminist creators began using humor to highlight imbalances in heterosexual relationships. "Dump him" shirts are a call to action, encouraging women to prioritize their own happiness and reject partners who don’t pull their weight. They also serve as a reminder that feminism doesn’t have to be all serious—it can be fun and empowering too.


Social Justice and Political T-Shirts

Political clothing took center stage during the Black Lives Matter movement, with shirts bearing phrases like "I Can’t Breathe," "Fuck The Police," and "Black Lives Matter." These garments became symbols of solidarity and resistance, amplifying the voices of those fighting against systemic racism.

Similarly, political shirts have been instrumental in movements advocating for immigration rights, climate justice, and reproductive freedom. Slogans like "Deport Racists," "Save The Planet Kill Capitalism," and "Abortion Is Freedom" transform simple clothing into powerful tools for activism.

These shirts often serve as entry points for conversations. When someone wears a shirt with a bold slogan, they’re inviting others to engage with the issue, whether through discussion, curiosity, or solidarity.


The Commercialization of Political Clothing

As political clothing became more popular, it also became more commercialized. Big brands began releasing T-shirts with activist slogans, sparking debates about authenticity and appropriation. For many, the concern lies in whether these products truly support the movements they represent or if they’re simply profiting off social justice.

Independent brands, like Feminist Trash, strive to maintain the authenticity of political clothing by ensuring their products align with their values. These brands often donate a portion of their profits to related causes, ensuring that their clothing doesn’t just talk the talk but also walks the walk.


Why Political Clothing Matters

Political clothing is more than just a trend—it’s a way to make your voice heard, even when you’re not speaking. Whether you’re wearing a feminist t-shirt to a protest, a pride shirt to a parade, or a "dump him" shirt to brunch, you’re participating in a long history of using fashion as activism.

Clothing can spark conversations, build solidarity, and challenge the status quo. It’s a reminder that every choice we make, even what we wear, can be an act of resistance and a step toward a more just world.

So, the next time you throw on your favorite political tee, know that you’re part of a powerful legacy of activists and change-makers who have used fashion to fight for what they believe in.


Political clothing has come a long way, but its mission remains the same: to amplify voices, challenge systems, and inspire change. Whether it’s a suffragette sash, a feminist t-shirt, or a pride flag on a hoodie, these garments remind us of the power of fashion in shaping history and pushing boundaries.

At Feminist Trash, we celebrate the rich history of political clothing by creating bold, unapologetic designs that empower and inspire. From feminist t-shirts and "dump him" shirts to vibrant pride outfits, our apparel is all about making a statement. We believe fashion is a powerful tool for self-expression and activism, and every piece we create reflects our commitment to equality, justice, and smashing the patriarchy. Whether you’re heading to a protest, brunch, or a pride parade, Feminist Trash has the perfect outfit to amplify your voice and style. Wear your beliefs with pride—because change starts with you.

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